While Baselworld has traditionally been the middle of the horological calendar, a shifting focus by producers in direction of spreading out main new releases all year long and departures by high-profile manufacturers, together with the Swatch Group, prior to now a number of years have left the business establishment on shaky floor. On the morning of November 7, 2019, Baselworld was dealt one other heavy blow for 2020 by Japanese large Seiko, which introduced that neither Seiko nor its luxurious Grand Seiko division will show on the 2020 occasion.
Seiko has cited the date of the 2020 occasion, scheduled for April 30 – Could 5 in Basel, Switzerland as the rationale for its departure. The model claims the occasion is just too late within the yr, opting as an alternative to unveil its 2020 novelties on to its retail companions and business press earlier within the yr. Seiko at present has no scheduled unveiling occasions for 2020 in Europe or North America, however there may be at present a Grand Seiko Summit occasion scheduled from March 15 – 20 at Seiko world headquarters in Tokyo.
Whereas the announcement alerts a significant change for Baselworld in 2020, Seiko has not confirmed that its withdrawal from the occasion might be everlasting. Seiko model representatives have acknowledged that the marque might return to Baselworld sooner or later if the occasion dates align higher with its annual unveiling plans.
With that in thoughts, Baselworld Managing Director Michael Loris-Melikoff has introduced that dates have been set for the occasion via 2024. Occasion dates for 2021 are roughly three weeks earlier within the yr than the 2020 occasion, so there’s a potential for Seiko and Grand Seiko to return to Basel in future years.