Watches Of Switzerland & Stadium Items Open “Sneaker Time”


At a non-public occasion on Nov 7, 2019, Watches of Switzerland celebrated the opening of “Sneaker Time” a purpose-built exhibition exploring the obsessive tradition of collectability and rarity by way of fifteen impressed combos of distinctive timepieces and uncommon sneakers.

Watches of SwitzerlandPhotograph Credit score: Credit score: Peter Murdock

Curated by Watches of Switzerland and developed in collaboration with the workforce at Stadium Items—the world’s premier sneaker and streetwear market— “Sneaker Time” might be open to the general public by way of December 2, 2019, on the decrease stage of the Watches of Switzerland Soho flagship.

The exhibition serves as an remark of how timepiece accumulating suits into “hype” tradition and the way the sneaker market mirrors that of the watch trade.

Credit: Peter Murdock

“Our Soho flagship has been a game-changer since day one. And now with the renovation of our Decrease Degree and modern programming like Sneaker Time, we’re making a dynamic new platform that can enable us to have interaction with a fair broader group,” stated David Hurley, Govt Vice President of Watches of Switzerland. “We’re all about giving folks an expertise they’ll’t get anyplace else.”

Watches of SwitzerlandPhotograph Credit score: Courtesy Hightail

Echoing the title “Sneaker Time,” the exhibit surroundings represents the twin topics displayed in a collection of vitrines that make the most of a mix of linear lights and steel rods to focus on the particular pairings. Timepieces from manufacturers together with Girard Perregaux, Grand Seiko, Hublot, HYT, IWC, Jacob & Co., Tudor, and Ulysse Nardin, amongst others, are paired with iconic and uncommon sneakers offered by streetwear market Stadium Items. The impressed combos consider design particulars, origin tales, materiality, craftsmanship and historical past to showcase the synergies between timepieces and footwear.

Watches of SwitzerlandPhotograph Credit score: Credit score: Peter Murdock

The exhibition additionally options quite a few highlights from Stadium Items’ famed Trophy Case of uncommon sneakers, together with the Nike “Paranorman” matched with a radical new “Drop” watch from HYT that’s being launched at “Sneaker Time” and takes the corporate’s iconic cranium mannequin to an over-the-top colourful excessive.

Watches of SwitzerlandPhotograph Credit score: Credit score: Peter Murdock

“One of many founding ideas behind Stadium Items is the concept that sneakers and streetwear are the brand new luxurious gadgets for at present’s younger customers,” stated John McPheters, co-founder and co-CEO of Stadium Items. “We come from a tradition that venerates the design and fantastic thing about sneakers in a lot the identical manner connoisseurs of positive watches strategy traditional timepieces. It makes excellent sense to us to show a few of our most coveted sneakers alongside these iconic watches and we’re thrilled that Watches of Switzerland sees that very same synergy.”

Watches of SwitzerlandPhotograph Credit score: Courtesy Hightail

The debut set up for the newly designed Decrease Degree of the Watches of Switzerland Soho flagship is ready to develop into a favourite amongst all watches and sneaker lovers. Opening final November with a custom-built hospitality bar and unique library, the downstairs house has already develop into a hub for watch connoisseurs and collectors. Constructing on that vibe, Watches of Switzerland introduced in snug lounge seating and created workspaces for company, whereas additionally introducing a collection of exhibitions, installations and rotating pop-ups for smaller, rising watch manufacturers.



Source link